Owner of intellectual property rights Correct Answer: who grants a license? Trademark Correct Answer: A distinctive word, symbol, or design that identifies the manufacturer as the source of particular goods and distinguishes its products from those made or sold by others 10 Correct Answer: trademarks are unlimited as long as in use or must be renewed every ______ years Service mark Correct Answer: A trademark that is used to distinguish the services (rather than the products) of one person or company from those of another Example: state farm jingle Trade dress Correct Answer: The image and overall appearance ("look and feel") of a product that is protected by trademark law Trade name Correct Answer: A name that a business uses to identify itself and its brand As a trademark and unique trade names are protected under the common law Correct Answer: how is a trade name that is the same as the company's trademark product protected? Trade secret Correct Answer: A formula, device, idea, process, or other information used in a business that gives the owner a competitive advantage in the marketplace Patent Correct Answer: A property right granted by the federal government that gives an inventor an exclusive right to make, use, sell, or offer to sell an invention in the United States for a limited time Copyright Correct Answer: The exclusive right of an author or originator of a literary or artistic production to publish, print, sell, or otherwise use that production for a statutory period of time No Correct Answer: do you have to file for a trade secret? License Correct Answer: agreement by the owner of intellectual property to permit another to use a trademark, copyright, patent, or trade secret for certain limited purposes Licensor Correct Answer: owns intellectual property Licensee Correct Answer: party obtaining license Novel, useful, and not obvious in light of current technology Correct Answer: what are the requirements for a patent? 14 years Correct Answer: How long do design patents last?
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